Media Buyer

Company: TMX Finance
Location: Savannah
Posted on: November 23, 2021

Job Description:

Requisition ID 2021-9976
Category: Marketing
Location: US-GA-Savannah

Overview

Media Buyer

Savannah, GA

The TMX Finance - Family of Companies is looking for a Media Buyer to become part of a team of creative and strategic professionals who are passionate about drawing audiences closer to the heart of our Company's mission. Television advertising is a major component of our Company's success and ability to reach potential customers and new business. Your knowledge of traditional media planning and buying activities, along with your superior negotiation skills, will allow you to get the best rates for ad placements that will help get our message and goals out to our target audience, and generate new customers for the business in up to 50 markets simultaneously.

The health and well-being of our Team Members, their families, and our customers remain a top priority for us. That's why we've taken a number of steps to help maintain a clean and safe environment where Team Members can thrive, and customers can feel safe. Currently, in our stores and Corporate offices, we're practicing social distancing, wearing face coverings (subject to certain exemptions), cleaning frequently, and following state and local requirements as well as Center for Disease Control (CDC) guidelines to help ensure a clean and safe environment for all. As the situation evolves, changes may be made to our practices, in line with state and local mandates as well as CDC-guidelines.

Responsibilities

Identify the most effective and cost-efficient way to reach our target audience by keying in on our audience's TV-viewing habits and preferences.

Negotiate with vendors to get the best deal possible in terms of ad placements and cost.
Assist in managing a budget in order to maximize ad exposure and to reach frequency goals.

Reconcile invoices and work with other team members on any cost or budget reporting required.

Build and provide reliable and comprehensive reporting on all campaigns and various associated KPI's including spot clearance and rotation, GRPs by market, CPP, and others.

Develop and manage relationships with various media outlets to ensure the Company derives as much value as possible from all media investments.

Qualifications

Bachelor's Degree in Advertising, Marketing, Communications, or a related field
Minimum 0-3 years of relevant experience (great opportunity for college graduates with a sales, marketing, or communications background)
Must have willingness to learn about Media, TV ratings, Cost per Points, Reach, Frequency, and target audience demographics
Strong written and verbal communication skills
Strong negotiation skills
Must be self-motivated, proactive, and tech-savvy
Understanding of marketing and brand development
Must be proficient in Microsoft Office Suite
Ability to manage multiple vendor relationships across numbers markets
Physical demands for this position frequently include: the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.

Preferred Qualifications
Media Buying experience
Knowledge in or familiarity with ComScore and Freewheel/Strata, or other ratings and media buying software

Learn More About Us

The Media Buyer is part of the Marketing Team, part of the Creative Support Group, which is made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission. Responsible for driving the marketing efforts of our brands, this team is dedicated to seeing each new initiative come to fruition from inception to implementation. To learn more about this team, visit https://www.tmxfinancefamily.com/careers/top-talent/creative-support/ .

Check out what's happening in our Company at https://www.tmxfinancefamily.com/tmx-talks .

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills and abilities included have been determined to illustrate the minimal standards required to successfully perform the position.

All TMX Finance - Family of Companies Are Equal Opportunity Employers.

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Keywords: TMX Finance, Savannah , Media Buyer, Advertising , Savannah, Georgia