Marketing Growth Specialist - Metro Atlanta

Company: Atlanta Postal Credit Union
Location: Savannah
Posted on: May 17, 2022

Job Description:

Job DescriptionEXCELLENT opportunity to join our Marketing team and grow our brand!

• 99% of the cost of employee healthcare covered by the company
• 100% of the cost of dental and vision covered by the company
• Mission dedicated to serving the credit union members (our consumer)
• Culture focused on employee engagement Start date – Immediate – This position is assigned to the metro Atlanta area and based out of our corporate office. Purpose: The primary purpose of this position is to assist Atlanta Postal Credit Union (APCU) to live out our Mission, "To help our members achieve financial success by providing exceptional products and service." Summary: The Growth Marketing Representative uses a deep understanding of the APCU/CPCU brand and culture to identify and develop leads as well as member growth opportunities within an assigned geographic area which support the credit union's marketing and sales enablement efforts. Essential Duties and Responsibilities: Other duties may be assigned
• Deliver outstanding service to both internal and external members that is in alignment with our Service Promises
• Partners with community partners, local businesses, local chambers, and other appropriate organizations to bring the APCU/CenterParc brand to life.
• Provides oversight of marketing strategy (s), local communications, local campaigns, and distribution of messaging materials meant to drive the development of membership leads in support of the sales pipeline.
• Works closely with and coordinates efforts with marketing department leadership and direct supervisor to keep internal sales leaders and executives informed and aware of leads and opportunities that are developed through community and geographic based marketing efforts.
• Utilizes available market insights and data analytics to understand the competitive landscape within the assigned geographic area.
• Readily identifies the differentiators that drive the APCU/CPCU's standing within the competitive landscape and diligently works to get that message of differentiation out to the community.
• Identifies community groups with a like message mission and brand values to build partnerships.
• Is aware of and acts upon opportunities to provide Financial Wellness presentations, workshops, etc. within the assigned geographic area.
• Explores opportunities to build a community advocacy program of loyal members within the assigned geographic area for the purposes of developing useful and meaningful member testimonials.
• Maintains up to date product knowledge; has a full understanding of the features and benefits of the products and services offered by the credit union.
• Complies with all aspects of BSA/AML and OFAC regulations as they relate to this position.
• Is required to work quickly under pressure and to respond positively under when tight deadlines may develop.
• Other duties as assigned Supervisory Responsibilities: No direct reports. May manage day-to-day task through indirect reporting relationships or through a matrixed management approach and the ability to collaboratively interact with internal and external partners.Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. REQUIRED Education and/or Experience:
  • Bachelor's degree in marketing, business administration or related field
  • 3 years relative experience wherein a minimum of 1 year was specific to planning, coordinating, and supporting community marketing efforts
  • Technical competence with MS Office products and other marketing software or social media marketing efforts PREFFERED Education and/or Experience:
    • 3 years financial services marketing experience
    • Prior responsibilities as a brand manager or having primary product marketing responsibilities
    • Prior work experience in both consumer marketing, B2B marketing, and digital marketing
    • Relative work experience at a Credit Union Physical Job Requirements:Must be physically able to operate a variety of automated office machines such as calculator, computer, printer, facsimile, telephone, copier, etc. Must be able to stand, bend and stoop as needed. Must be able to lift and/or carry weights of 20 to 50 poundsA credit report will be generated and reviewed for all applicants.

Keywords: Atlanta Postal Credit Union, Savannah , Marketing Growth Specialist - Metro Atlanta, Advertising , Savannah, Georgia