Vice President of Marketing
Company: TMX Finance
Posted on: June 25, 2022
Requisition ID 2022-27663
Now Offering a $2,500 Sign-On Bonus*!
- Relocation assistance is available!
As Vice President ("VP") of Marketing, you lead a team of creative
and strategic marketing and media professionals who are passionate
about drawing audiences closer to the heart of our mission. Your
understanding of digital, traditional, and omnichannel marketing
and marketing technology concepts and efforts, combined with your
business acumen and creativity, allows you to lead a team that not
only raises brand awareness for the organization across our
footprint and online, but also helps the bottom line by driving
consumers to our stores and online products. Your leadership skills
will help you lead your team to success while facilitating their
development along their own career paths -allowing you to also
forge your own. You are a strategic thinker who executes a
results-driven approach and has the ability to thrive in a dynamic,
Drive the Company's marketing strategy and elevate the brand to new
Drive analyses focused on optimizing marketing performance.
Collaborate cross-functionally with product, operations, data,
finance, and legal teams to deliver novel, actionable insights into
customer acquisition and retention.
Drive all efforts related to analyzing, measuring, reporting, and
testing across all marketing channels.
Oversee all traditional and digital media activities such as
strategizing, planning, buying, developing, and executing, leading
the team to develop creative solutions to driving potential
customers to our digital properties and our stores.
Develop, implement, and maintain a digital marketing strategy
including but not limited to SEM, SEO, Affiliate Marketing, Link
Building, Media Buying, Reputation and Brand Management, Direct
Marketing, Field Marketing, Website Development, Omnichannel
Attribution, etc. while also managing and developing relationships
with various media outlets to ensure the Company gets as much value
as possible from all media investments
Build a deep understanding of the business and be able to
effectively communicate results and present recommendations to key
stakeholders throughout the organization.
Lead multiple strategic initiatives at once, while also being
hands-on and diving deep into specific analyses as required.
Be a thought leader in the Company on all topics involving
marketing data, analysis, and strategy.
Conduct and present insightful analyses on major marketing trends,
challenges and opportunities that feature actionable
recommendations to improve customer acquisition and retention
Manage the creation and updating of our consumer-facing websites as
it relates to visual design, storyline content, and site visitor
acquisition and retention.
Maintain and raise the profile of the Company's online reputation
and brand management process.
Maintain responsibility for Digital and Traditional Marketing
budgets, including forecasting and planning for campaigns,
materials, and other costs.
Oversee the growth and development of category specific,
customer-centric, marketing plans with attention to detail; focused
on driving awareness, acquisition and retention.
Build breakthrough, innovative marketing campaigns to drive
category adoption and growth.
Evaluate KPI standards and monitor and review existing analytics on
both digital and traditional campaigns, initiatives, and ongoing
programs, producing reporting for executive review.
Define and continually challenge KPIs and metrics that are critical
to optimizing marketing efforts
Work closely with the Business Intelligence & Data Warehouse and
Accounting, treasury & Finance teams to ensure data required for
marketing analysis is accurate, timely, and complete
Instill and maintain a strong corporate culture, focusing on
positive intent, authenticity, and professionalism
Ensure all marketing output is aligned with overall business goals,
values, and strategies.
Work to provide ongoing training and development opportunities for
team members, ensuring they have continuous skills and career
- Bachelor's Degree in Advertising, Marketing, Communications, or
a related field
- 10+ years of experience in marketing, preferably with a
multi-state and/or multi-brand reach
- 4+ years of experience leading and managing a team
- Excellent written and verbal communication skills
- Strong negotiation skills with the ability to manage multiple
- Experience with and solid understanding of media buying
- Strong capabilities with branding and identity creation and
- Strong knowledge of the digital media space and website
- Expert knowledge of customer experience strategy and
- Project management skills with time management and
- Experience with and understanding of robust omnichannel
attribution models and measuring platforms such as Google Analytics
and data studio.
- Must be proficient in Microsoft Office Suite
- Physical demands for this position frequently include: the
ability to remain in a stationary position, move about freely
inside and occasionally outside of the office, and the operation of
mechanical controls, such as a keyboard.
Learn More About Us
The VP of Marketing is the leader of the Marketing Team, a group of
professionals who are passionate about drawing audiences closer to
the heart of our mission. Responsible for driving the marketing
efforts of our brands, this team is dedicated to seeing each new
initiative come to fruition from inception to implementation. To
learn more about this team, visit
Check out what's happening in our Company at
The information contained herein is not intended to be an
all-inclusive list of the duties and responsibilities of the job,
nor is it intended to be an all-inclusive list of the skills and
abilities required to do the job. The Company may, at its
discretion, revise the job description at any time, and additional
functions and requirements may be assigned by supervisors as deemed
appropriate. Requirements, skills and abilities included have been
determined to illustrate the minimal standards required to
successfully perform the position.
The $2,500 Sign-On Bonus will be dispersed to new hires hired May
1,2022 to June 30, 2022. New hires in the role will receive $1,250
on the first paycheck following the new hire's 1 st day of active
employment and $1,250 on the paycheck following their 90 th day of
active employment, if eligibility criteria are met per Company
policy. Standard payroll tax deductions apply.
All TMX Finance - Family of Companies Are Equal Opportunity
Keywords: TMX Finance, Savannah , Vice President of Marketing, Advertising , Savannah, Georgia
Didn't find what you're looking for? Search again!