On Site - Marketing Manager

Company: Nine Line Apparel
Location: Savannah
Posted on: November 25, 2022

Job Description:

**This position is on site at our Headquarters in Savannah, Georgia** **Remote is not available**Marketing Manager OverviewManage the marketing department in order to execute the strategy of CMO on projects intended to maximize company profits through sales & digital marketing campaigns. Plan marketing campaigns - including SEO/SEM, email, social media, and promotions - and manage execution by Associates. Measure and report performance of all digital marketing campaigns, and assess against KPIs. Leverage knowledge of customer segments to deliver targeted, effective messaging which drives conversion and enhances overall brand image. Deliver on-time, on-budget execution of all marketing support.PrerequisitesDetailed knowledge of Facebook ad campaign execution within Ad ManagerLeadership - minimum 2 years management of direct reportsPrior agency/brand management experience desiredEssential FunctionsDetailed knowledge of & experience with digital marketing tactics & systems:Social Media - experience using Facebook Ad Manager, to include the ideation and creation of Campaigns, Ad Sets, Ads. Knowledge of the purchase funnel, and how to leverage tactics (retargeting, brand awareness campaigns, and page post engagements) to drive website conversions. Cultivation/development of engaging content, and management of content calendar. Also includes Twitter and Instagram. Managing critical campaign KPIs like ROAS, spend, conversions, and engagement.Email - familiarity of email marketing strategy, to include the creation of campaigns, segmentation of lists, A/B testing, and email best-practicesDigital advertising and SEM - specifically, knowledge of Google AdWords and familiarity with Search, Display, Shopping, and Video campaigns. Managing critical campaign KPIs like impressions, budgets, conversions, and CPC.Enforces creative timelines - including key dates, decision points, and lead times - to ensure team is aware of and able to complete all necessary creative assets and that content calendar is executedUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsAssist in the development of promotional calendar and seasonal strategyCompetenciesCustomer Segment UnderstandingBusiness AcumenCommunicationOrganizationProject ManagementCritical EvaluationRelationship Management -This will be a Full Time, Salary position with flexible, evening, and weekend hours and travel occasionally required.

Keywords: Nine Line Apparel, Savannah , On Site - Marketing Manager, Advertising , Savannah, Georgia