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Manager, Commercial Marketing

Company: Hargray Communications Group, Inc.
Location: Savannah
Posted on: January 15, 2022

Job Description:

General Description of Position: Responsible for positioning Hargray Commercial as a market/product leader, and developing and executing marketing programs and campaigns that deliver leads, exceed sales goals, and maximize the return on marketing dollars invested. Duties & Responsibilities: Works closely with Commercial Sales Leaders to drive sales, revenue and units through chamber partnerships, events, sponsorships, and in-market advertising.Responsible for Chamber relationships in the Hargray footprint.Plans and cross-functionally execute traditional marketing campaigns such as print and direct mail to create sales leads and brand awareness.Creates marketing briefs for internal or external creative development of collateral, advertising, and direct marketing.Works with Product Management to develop messaging and value propositions for the Commercial suite of productsResponsible for content on /business product and market web pages.Develops email and outreach plans and tactics for Sales TeamsDevelops content, as needed, to help improve marketing funnel and Sales Outreach.Evaluate the performance of the marketing campaigns and tactics and adjusts as needed.Works with Sales Operations or outside vendors to refine and clean the direct mail database.Develops area-specific campaigns to help drive additional sales to businesses close to Hargray fiber footprint.Demonstrated budget management experienceMinimum Qualifications:Bachelor's degree in Marketing or related discipline required, MBA or Master's degree in Marketing strongly preferred.Must have Demonstrated B2B/Commercial experience5+ years of increasing responsibility in marketing roles. Telecommunications industry experience preferred.Exceptional organizational and planning skills with deep experience planning, implementing, and optimizing direct marketing campaignsExperience in working and developing programs in conjunction with sales leadershipDemonstrated budget management experienceDemonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance.Experience in direct-buy advertising preferredExcellent verbal and written communication skillsStrong understanding of marketing analysis and insight developmentStrong customer orientationPreferred management experienceProficient in Microsoft Office programsEOE/ Disability

Keywords: Hargray Communications Group, Inc., Savannah , Manager, Commercial Marketing, Executive , Savannah, Georgia

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