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Senior Brand Director

Company: LAKE
Location: Savannah
Posted on: January 16, 2022

Job Description:

LAKE is looking for a dynamic brand strategist with experience developing breakthrough brand campaigns, engaging product launches and flawless consumer experiences that build awareness, affinity, advocacy and buzz. This key team member will lead cross functional teams in developing brand campaigns and activations with executional excellence that accelerate growth and market share gain in a constantly evolving environment with rapidly changing priorities. Creation and clear articulation of cohesive campaign narratives and the task to be achieved at each funnel stage is a central component of this function. You will work closely with the Head of Brand to continuously refine the overall brand strategy and differentiation.

The ideal candidate is:
Able to quickly translate strategic insights into action and adept at the translation of complex business challenges into actionable marketing programs
Skilled at driving integration in uniting people, processes and systems (particularly with brand, ecomm, PR and marketing) to achieve business goals.
Proactive with a start-up mindset, excels in a fast-paced environment and thrives with autonomy
A demonstrated leader, team player and developer of talent
An excellent communicator, systematically sharing information cross-functionally in a clear and actionable manner
Digitally savvy, with marketing knowledge across mediums - digital, social, print, experiential, brick and mortar - in the DTC landscape

Strategic planning, development, coordination, and execution of compelling brand storytelling within fully integrated marketing campaigns activating creative, strategic partnerships, PR, digital channels, events and retail
Partner with growth marketing team on full-funnel strategies to deliver content needs in pursuit of customer acquisition & growth goals
Build retail marketing processes and create actionable, localized strategies to support retail team for new and existing stores and collaborate closely with merchandising on seasonal product marketing & launch strategies
Champion access, representation and inclusion throughout all marketing initiatives including casting and creative
Encourage experimentation and quick response to current events to drive cultural relevancy and brand engagement
Own reporting, defining and delivering performance metrics and attribution methods to connect brand initiatives to business objectives

BFA in marketing or related field
8+ years of progressive marketing experience
Expert project management skills
Experience in a DTC or retail environment
Experience managing external partners

This position is located at the headquarters office in Savannah, GA.

The Benefits of Working at LAKE:
Competitive benefits package
Lunch provided Monday - Thursday
Half-day Fridays
Downtown office with off street parking
Office closed between Christmas and New Year's Day

Keywords: LAKE, Savannah , Senior Brand Director, Executive , Savannah, Georgia

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