Vice President of Marketing
Company: TMX Finance
Location: Savannah
Posted on: May 17, 2022
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Job Description:
Requisition ID 2022-27663Category: MarketingLocation:
US-GA-SAVANNAHOverviewNow Offering a $2,500 Sign-On
Bonus*!*Relocation assistance is available!As Vice President ("VP")
of Marketing, you lead a team of creative and strategic marketing
and media professionals who are passionate about drawing audiences
closer to the heart of our mission. Your understanding of digital,
traditional, and omnichannel marketing and marketing technology
concepts and efforts, combined with your business acumen and
creativity, allows you to lead a team that not only raises brand
awareness for the organization across our footprint and online, but
also helps the bottom line by driving consumers to our stores and
online products. Your leadership skills will help you lead your
team to success while facilitating their development along their
own career paths -allowing you to also forge your own. You are a
strategic thinker who executes a results-driven approach and has
the ability to thrive in a dynamic, rapid-growth environment.
ResponsibilitiesDrive the Company's marketing strategy and elevate
the brand to new heights. Drive analyses focused on optimizing
marketing performance.Collaborate cross-functionally with product,
operations, data, finance, and legal teams to deliver novel,
actionable insights into customer acquisition and retention. Drive
all efforts related to analyzing, measuring, reporting, and testing
across all marketing channels.Oversee all traditional and digital
media activities such as strategizing, planning, buying,
developing, and executing, leading the team to develop creative
solutions to driving potential customers to our digital properties
and our stores.Develop, implement, and maintain a digital marketing
strategy including but not limited to SEM, SEO, Affiliate
Marketing, Link Building, Media Buying, Reputation and Brand
Management, Direct Marketing, Field Marketing, Website Development,
Omnichannel Attribution, etc. while also managing and developing
relationships with various media outlets to ensure the Company gets
as much value as possible from all media investmentsBuild a deep
understanding of the business and be able to effectively
communicate results and present recommendations to key stakeholders
throughout the organization.Lead multiple strategic initiatives at
once, while also being hands-on and diving deep into specific
analyses as required.Be a thought leader in the Company on all
topics involving marketing data, analysis, and strategy.Conduct and
present insightful analyses on major marketing trends, challenges
and opportunities that feature actionable recommendations to
improve customer acquisition and retentionManage the creation and
updating of our consumer-facing websites as it relates to visual
design, storyline content, and site visitor acquisition and
retention.Maintain and raise the profile of the Company's online
reputation and brand management process.Maintain responsibility for
Digital and Traditional Marketing budgets, including forecasting
and planning for campaigns, materials, and other costs.Oversee the
growth and development of category specific, customer-centric,
marketing plans with attention to detail; focused on driving
awareness, acquisition and retention. Build breakthrough,
innovative marketing campaigns to drive category adoption and
growth.Evaluate KPI standards and monitor and review existing
analytics on both digital and traditional campaigns, initiatives,
and ongoing programs, producing reporting for executive
review.Define and continually challenge KPIs and metrics that are
critical to optimizing marketing effortsWork closely with the
Business Intelligence & Data Warehouse and Accounting, treasury &
Finance teams to ensure data required for marketing analysis is
accurate, timely, and completeInstill and maintain a strong
corporate culture, focusing on positive intent, authenticity, and
professionalismEnsure all marketing output is aligned with overall
business goals, values, and strategies. Work to provide ongoing
training and development opportunities for team members, ensuring
they have continuous skills and career growth
prospects.QualificationsBachelor's Degree in Advertising,
Marketing, Communications, or a related field10+ years of
experience in marketing, preferably with a multi-state and/or
multi-brand reach4+ years of experience leading and managing a
teamExcellent written and verbal communication skillsStrong
negotiation skills with the ability to manage multiple vendor
relationshipsExperience with and solid understanding of media
buyingStrong capabilities with branding and identity creation and
managementStrong knowledge of the digital media space and website
managementExpert knowledge of customer experience strategy and
management Project management skills with time management and
prioritization abilitiesExperience with and understanding of robust
omnichannel attribution models and measuring platforms such as
Google Analytics and data studio.Must be proficient in Microsoft
Office SuitePhysical demands for this position frequently include:
the ability to remain in a stationary position, move about freely
inside and occasionally outside of the office, and the operation of
mechanical controls, such as a keyboard.Learn More About UsThe VP
of Marketing is the leader of the Marketing Team, a group of
professionals who are passionate about drawing audiences closer to
the heart of our mission. Responsible for driving the marketing
efforts of our brands, this team is dedicated to seeing each new
initiative come to fruition from inception to implementation. To
learn more about this team, visit
https://www.tmxfinancefamily.com/careers/top-talent/creative-support/.
Check out what's happening in our Company at
https://www.tmxfinancefamily.com/tmx-talks.The information
contained herein is not intended to be an all-inclusive list of the
duties and responsibilities of the job, nor is it intended to be an
all-inclusive list of the skills and abilities required to do the
job. The Company may, at its discretion, revise the job description
at any time, and additional functions and requirements may be
assigned by supervisors as deemed appropriate. Requirements, skills
and abilities included have been determined to illustrate the
minimal standards required to successfully perform the position.
The $2,500 Sign-On Bonus will be dispersed to new hires hired May
1,2022 to June 30, 2022. New hires in the role will receive $1,250
on the first paycheck following the new hire's 1 st day of active
employment and $1,250 on the paycheck following their 90 th day of
active employment, if eligibility criteria are met per Company
policy. Standard payroll tax deductions apply. All TMX Finance--
Family of Companies Are Equal Opportunity Employers.
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Keywords: TMX Finance, Savannah , Vice President of Marketing, Executive , Savannah, Georgia
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