Product Specialist

Company: JCB North America
Location: Pooler
Posted on: January 16, 2022

Job Description:

Company Profile75 years and countless innovations later, JCB has grown to become the 3rd largest heavy equipment manufacturer in the world providing a wide range of products across the construction, agricultural, compaction, industrial and waste & recycling industries and our people, JCB people, are at the heart of our business.We answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite - a machine that holds up in the toughest environment and increases their productivity.
At JCB, we stand behind our products - and our name.
Position PurposeThis position is responsible for assisting in construction equipment product development, pricing, training, market strategy and marketing communications to support the growth of the product line's sales volume in North America. Major Tasks, Responsibilities & Key Accountabilities

• Partnering with division and support teams to provide target product specifications and product features for completion of current and future product development of the product line
• Assist in defining overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
• Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
• Provide on-going product support to dealer and direct sales teams
• Gather comprehensive voice of customer analysis to support product development activities
• Assist in coordinating product development activities with engineering teams (includes attachments)
• Track and communicate competitor product activity and product trends to division and regional sales teams
• Gather competitive data files on pricing and market share
• Identify new market opportunities and develop new and/or improved products to satisfy this market gap
• Create and conduct sales training seminars and demonstrations
• Liaise with the Product Support team to raise customer satisfaction levels
• Develop materials and plans for inclusion in the Product Information Book
• Coordinate with the Marketing Department to create marketing materials
• Develop and maintain JDS/SAP sales configuration system
• Attend relevant shows and conventions Minimum Qualifications
  • BA in Business, B. Engineering or similar
  • 2 + years sales, product marketing, engineering and/or customer support experience in the industry or similar
  • Background in off highway machinery - construction preferred
  • Must pass any drug screens, background checks and pre-employment tests as applicable
    Knowledge, Skills, Abilities & Competencies
    • Proven success in analyzing and forecasting trends
    • Strong relationship management skills
    • Solid interpersonal skills; written, verbal and listening
    • Ability to effectively manage and maintain peer and business relationships with a high degree of integrity and trust
    • Ability to motivate others and drive for results
    • Strong oral and written communication skills
    • Individual should be a self-starter and internally motivated
    • Effective project management skills
    • Ability to understand and analyze business requirements and convert them into marketing specifications and solutions
      JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Keywords: JCB North America, Savannah , Product Specialist, Other , Pooler, Georgia