Technology Application Specialist

Company: Dobbs Equipment
Location: Ladson
Posted on: February 21, 2026

Job Description:

Job Description Job Description Summary of Primary Functions : As a Technology Application Specialist, you will lead the execution of the sales support strategy for Dobbs Positioning Solutions (DPS) in a given geographic region. This involves sale support for John Deere SmartGrade, Teleo, Topcon and other OEMs represented by DPS. You will be a trusted subject matter expert in the implementation and use of positioning solutions technology. In this role you will support our sales team to achieve our technology sales targets, assist in customer technology selection and execute the DPS brand value proposition. Essential Duties and Responsibilities : May include some or all of the following. Other duties may be assigned. Provide sales support to Branch sales team to sell Deere, Teleo, Topcon and any other OEM positioning solutions product, services and technology for which Dobbs Positioning Solutions is a dealer or reseller, including leading customer demonstrations and operator training. Collaborate with Technology Application Specialists in other regions and also with team members in other departments for alignment and consistent execution of the Dobbs Positioning Solutions brand, what it conveys and its attributes, including strategy, value proposition and overall messaging Consult with OEM, Branch sales teams and customers on positioning solutions product, services and technology selection, operation and application Be the “go to person” for issues related to achieving DPS sales goals (pricing, product, availability, coverage) Assess customer needs and make products, technology and service recommendations to support customer growth, efficiency improvement and overall success Evaluate Dobbs Equipment sales team product sales knowledge and skills; develop training strategy, content and deliver training regularly to support new and continuous learning opportunities Secure, request, develop and maintain all required sales support and training tools for sales visits including presentations, demonstration, deliveries and customer startups Support the development and execution of defined value selling capabilities and marketing programs to achieve John Deere SmartGrade market penetration metrics Represent Dobbs Equipment and Dobbs Positioning Solutions as subject matter expert for all DPS offerings at Dobbs Equipment or DPS events, trade shows, trade association events, or other events. Provide content and tools, seek support and be lead for all events where DPS products and services are being presented and displayed. Lead research and initiatives for price/value positioning of DPS products and communicate with OEMs as needed Monitor customers and competitive actions and trends; make recommendations to President and General Managers with the objective of enhancing our positioning, support revenues and profitability. Lead analysis and maintain understanding of key competitors’ offerings; have clear understanding of competitive strengths, weaknesses and tactics to support DPS sales and strategy execution Remain up to date with new industry trends and continued learning, changing technology and regulations affecting the competitive environment. Promote and sell Dobbs Positioning Solutions support agreements Complete all required training for John Deere SmartGrade. Complete all required training for Teleo, Topcon and other OEMs that DPS represents. Using Customer Relationship Management Software, call on all customers (current and new customers) in your assigned territory in accordance with the agreed call frequency to maximize the positioning support revenue and profitability from your assigned area of responsibility. Ensure that the Dobbs Equipment database is properly updated on a timely basis; this also includes the updating of customer unit positioning fleet details. Qualifications & Requirements: To perform this job successfully, an individual must be able to perform each essential duty independently and satisfactorily to its successful completion. Sales experience Machine Technology experience Willingness to travel to job sites as needed. Valid driver’s license Education, Skill, and/or Experience Requirements : Associate's degree (A. A.) or equivalent from two-year college or technical school; plus a minimum of 3 years related experience and/or training; or equivalent combination of education and experience. Language Skills Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates and percentages. Reasoning Ability Ability to solve practical problems and deal with a variety of concrete variables in situations where standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to walk; climb or balance; and stoop, kneel, crouch, or crawl. The employee is occasionally required to sit. The employee must regularly lift and/or move up to 50 pounds and occasionally lift and/or move up to 100 pounds. Specific vision abilities required by this job include close vision, and color vision. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions, moving mechanical parts, and outside weather conditions. The noise level in the work environment is usually quiet. Notice to Applicants: We participate in E-Verify in the United States. Drug Free and Alcohol-Free Workplace Notice. Dobbs Equipment is an Equal Opportunity and At-Will Employer.

Keywords: Dobbs Equipment, Savannah , Technology Application Specialist, Sales , Ladson, Georgia